What is your vision?

The Power of a Personal Brand

The Power of a Personal BrandEllen Zebrun, CMC, MFA

 Coach training supports a focus on the quality of your coaching work – your mission.  After coaching certification as you develop your brand and your business, your Vision Statement defines the future as a result of your coaching.

A vision statement describes the impact you want to have on others – the result of your mission.  While your mission statement is all about your purpose, your vision statement is all about the impact your mission makes in others’ lives.  A vision is about the desired results you want for those with whom you interact.  Your vision statement is one sentence that describes the long-term result.  In short, a mission statement describes who you are and what you do; a vision statement describes the results that come from you doing your mission.

Your vision statement:

  • Is a guide for making decisions and determining the most effective action steps to take.
  • Motivates you because it keeps you connected to your mission.
  • Sets the standard for achievement and excellence.
  • Defines your values.
  • Starts the process of strategic planning.
  • Fits with you and your unique brand.
  • Communicates clearly the difference you want to make in the world.

Here are some examples of vision statements:

  • ‘Our vision is a world without Alzheimer’s.’ – Alzheimer’s Association
  • ‘Our Vision is to leave a sustainable world for future generations.’ – The Nature Conservancy
  • ‘ … our vision is to create a better everyday life for the many people.’ – IKEA
  • ‘We create happiness by providing the finest in entertainment for all people, everywhere.’ – Disney
  • “Our vision is to be the premier lodging real estate company.’ – Host Hotels & Resorts
  • ‘To be the company the best understands and satisfies the product, services and self-fulfillment needs of women – globally.’ – Avon

Having a strong vision for your coaching business will create energy and attract both opportunities and clients.  People connect strongly to those with a compelling vision.

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