Center for Coaching Certification

Creating an Internal Coaching Program

by Linda Damer

An internal coaching program aligned with strategic goals and supported by all levels of leadership is a very effective way to unleash the potential that exists within an organization.

My chapter in Coaching Perspectives VII provides tools and resources for creating an internal coaching program that empowers employees and leaders to achieve success.

My recommendation is an integrated talent management approach which includes employee coaching.  A foundational principle of talent management is strategic workforce planning which contemplates an organization’s approach, ensuring it has the right people with the right skills in the right place at the right time.  A truly strategic approach includes consideration for talent management components like pipeline development, learning and development, performance management, professional and leadership development, succession planning, and employee engagement.

Coaching, when part of an organization’s culture, makes this model sustainable.  It connects the dots by adding depth to content and broader perspective in thought.  The result is empowered people who achieve results and create a return on investment for the organization.

Coaching is an investment in an organization’s most valuable resource, it’s people.  The objective is to empower people to succeed.  When people succeed, organizations succeed.  If only everything in life were this simple.

Internal coaching programs create positive, proactive connections throughout organization, which in turn enhance internal networks, and supports establishing working relationships built on trust.

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Leadership and Coaching

by Karen Mildenhall

Early in my career I believed, “If I’m a good coach, I’ll be a great leader.”  Fortunately, I quickly discovered that to be a phenomenal leader, I needed to know how and when to coach and recognize when a leader is not a coach.

Adept leaders demonstrate versatility and insight to converge the principles and skills of coaching into their daily lives and the capability to diverge from some of the behaviors coaches embrace. 

In Coaching Perspectives VII, my chapter titled Leadership & Coaching explores the principles and skills that coaches and leaders share and where high-performance converges.  This chapter also points out where leaders and coaches diverge.  The examples included in the chapter are real-life experiences from my career.

How Does It Matter?  I wrote this chapter so that you can quickly learn and apply the six principles and nine skills coaches and leaders share.  When you interweave these skills and principles, you create a pattern for success.  We all want to succeed!

What is the short version?  Breaking it down into bite-sized chunks, we explore how to look, listen, and ask.  These are deliberate behaviors that you as a leader and/or coach utilize.  Given enough practice, you will listen with focus, recognize different styles, and quickly adjust to connect, ask short and insightful open questions, clarify what you hear, and use positive language.

Divergence?  Yes, effective leaders diverge from the principles and behaviors they share with coaches in several ways.  Can you think of at least four differences in a leaders vs. a coach’s behavior?  This chapter points out four areas where coaches and leaders must diverge in how they behave.  Most simply stated, this chapter points out how high-performing leaders coach and at the same time, coaches do not lead.

Whichever role, coach or leader, fasten your seat-belts because you are on a dynamic ride!

How to Learn More?  Check out Coaching Perspectives VII.

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Coaching Leaders to Make Connections

by Janet Melancon

How many times have we failed to maximize opportunities to lead, motivate, and inspire those we are responsible for managing?  We can easily find ourselves in a situation where our intentions and actions are either misunderstood or misinterpreted simply because inadequate interpersonal connections undermine our ability to effectively communicate. 

Coaching is a very effective management tool that supports both communication and connection when used properly.  The old adage, “practice makes perfect,” sounds good and it is at best a half truth.  Practice with direction and purpose helps us be productive.  It is perfect practice that makes progress.  The same principle applies to coaching.  Effective and focused coaching will create the crucial connections that are essential to employee relations.

For effective leadership, connections are vitally important.  They make a significant difference in helping employees feel a part of the organization and a part of the department where they work.  A leader’s strengths and weaknesses are on full display with every interaction, so it is important to make conversations count.  Coaching can be a significant way for clients to explore, reflect, brainstorm, create plans of action, and practice their skills as they come to new realizations.  Coaching helps clients form new habits, achieve strong connections with employees for increased leadership effectiveness, and ultimately gain greater results in their organizations.

In my chapter of Coaching Perspectives VII, I identify fundamental strategies to make crucial connections that will foster better workplace relationships and enhance personal development through coaching.  I will also include some of my real life coaching experiences and examples.  Working on these areas will help your clients connect with their employees, achieve greater leadership satisfaction, and ultimately become more effective in their leadership role.

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Resilience is Your Super Power

by Nancy Maxfield-Wilson

Resilience is our ability to bounce back when bad things happen, and is increasingly critical to thriving, not just surviving, the chaos, stress, and volatility of modern life.  While some of us are naturally more resilient to start, the great news is resilience is a set of skills that can be developed.  Even better, we can learn to transform adversity into opportunity as we grow these resilience skills.

Learning to work with our biology can help us manage our stress, performance, and wellbeing effectively, giving us greater capacity in our life, either personally or professionally.  Research supports developing mind, body, and heart-based anchors to weather rough seas and rapid change in our life.

While resilience skills involve much more than stress management, effective stress management gives us the cognitive space and presence of mind to do the work of self-awareness and resilience.  Since most of us are likely to have more stress in our lives in the future, managing stress effectively is key to both health and happiness.  Becoming aware of our key beliefs, values, and personal mission are critical components of living our life in alignment with our values.

Creating accountability partners is a critical part of establishing new habits and reaching our goals; I have found coaching a particularly effective approach to helping clients develop resilience habits in all 3 domains (mind, body, and heart).

From the research:

  • Of people who consciously decide to set a goal, 25% achieve their goal.
  • Of people who decide when they will do it, 40% achieve their goal.
  • Of people who plan how they will do it, 50% achieve their goal.
  • Of people who commit to someone else they will do it, 65% achieve their goal.
  • Of people who make a specific appointment with a coach or accountability partner, 90% achieve their goal.

If you want to learn more about resilience coaching, go to and read my chapter in Coaching Perspectives VII.

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Unleash your Potential

by Alina Lozonschi

In the mood for success?  Ready to explore your opportunities and be who you want to be?  Great, with that awareness you are already half-way there.  On the same token, such a life journey calls for a strong basis built on self-awareness.  What are the right questions to ask yourself to prepare for this journey?  Start with “What do I want?  Where do I want to go? and Who can help me achieve that?”  Approach the possible downsides as well by asking yourself, “What can stop me from reaching this goal?” followed by, “How can I overcome this?”  A journey is made of both smooth paths and bumpy trails, so remember, the key to success is to look forward and know you will find your own way.

In “Coaching Perspectives VII,” published by the Center for Coaching Certification, I have covered the different aspects of human motivation and how it can be enhanced to prepare for your own success in my chapter called, “Unleash your Potential and Get Motivated for Success”.

Check it out and discover more about the multiple techniques available to you for gaining extra confidence, boosting energy, and focusing on positivity to grow your motivation and pave your way to success.  You will find therein an interesting view on motivation and happiness, alongside a captivating principle called brain programming.  Take a closer view with a coaching eye on the relationship between coaches and coachees, rounded out with a few tools for establishing goals and progress management.

Share your comments and suggestions on this chapter on here.

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Passion and Purpose

by Jessica Bacher

If you are a prospective business owner, it seems obvious that you consider your passion and purpose when making a decision about the focus of your business.  Who wants something other than the one thing that drives them; the one thing they think about day in and day out?  It sounds like a no-brainer! 

Surprisingly, it is more complicated than that.  There are big challenges when you put all your attention toward what you are passionate about to build a business.  It takes resilience, self-reflection, self-control, and patience to mix business and real life.  For me, that meant focusing on my own divorce longer than I’d ever wished to.

See, my passion and purpose fell into my lap after I watched other niches I dabbled in come and go.  I was unable to focus completely, and my clients noticed.  What I did have a grasp on were my struggles and the resulting strengths that came from my 2012 divorce.  As strange as it sounded (and still does), I wanted to revisit this life changing event over and over in order to help women who had faced the same challenges as me.  I also used it as a healing tool for myself while I continued to process, learn, and forgive as I worked and watched women like myself morph into post-divorce success stories.  For me, I was able to get creative with the very topic that tore me apart just a short time before.  Listen, reliving your past for a living can be exhausting, and at the same time there are healthy and productive ways that you can do it.  Dive into my chapter to learn how to make your own passion and purpose in business work for you!

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Self-Care Improves Your Coaching Business

by Karly Hall

Self-care is often overlooked as a key component to improving our health, business, and overall life, because often we attempt to take care of others, such as family, children, friends, employers, etc., before meeting ourselves.  This type of behavior, while common, can negatively impact our ability to provide adequate, daily self-care, and can lead to a decline in our overall well-being.  This is where self-care comes in. 

Self-care simply means that you’re doing something that benefits your health and life in a positive and fulfilling manner, and/or taking proper care of yourself.  It’s something that can be easily done daily – like brushing your teeth.  Everyone’s self-care preferences are different, so I encourage you to find what works best for you and gives you the most fulfillment.  Some self-care routines include getting a good night’s sleep or sufficient exercise, taking a spa day, unplugging from technology, journaling, or spending time with friends.

You are the first and most important person to benefit from your new self-care routine.  There are many benefits you will discover from a daily self-care regimen including a sense of calmness, increasing focus and productivity, expanding self-awareness, or strengthening self-love and confidence.

Self-care can make great and positive impacts on your life, those around you, and your business.  Adhering to a self-care regimen can help you maintain optimal health and increase your focus and productivity.  I encourage you to read more in my chapter, Self-Care Improves Your Coaching Business, to learn the ins and outs of self-care and how to enjoy giving something back to yourself, your health, and your clients!

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Social Media and Your Coaching Business

by Pete Liska

There you are, a recent graduate from the Center for Coaching Certification, so you are starting and building a coaching business.  How do you advertise and get your name out there to the world?  What are your next steps?  It seems that in so many places where you read, something called social media is the way to advertise, meet potential new clients, and develop business contacts.

In today’s tech savvy world, it seems most are online with smart phones, tablets, laptops, etc.  Social media applications have the potential of getting your business out in front of many people, at minimal to no cost.  These cost savings will make anyone smile! 

One huge way that offers tremendous potential is to utilize social media applications.  What are social media applications?  The top rated social media applications include Facebook, Twitter, Instagram, Pinterest, LinkedIn, You Tube, and Snapchat.  These are just seven of the most popular, trending social media sites available and the most popular to help grow your coaching business.

In the 2017 edition of Coaching Perspectives, I walk you through these seven social media applications and give the how-to for setting up basic accounts for all of them.  I also offer insight as to each of the social media application demographics and hardware required to utilize these social media applications.

With almost everything business related found on the web, using the multitude of social media applications available offers you choices to jumpstart your coaching career and coaching business.  Utilizing these social media applications will also help you to grow your coaching business, build your company brand, and get your name out on the web to millions of potential clients!

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Coaching for Time Money Optimization

by Trish Slatin

Small business ownership is the lifeblood of America.  According to official SBA statistics, fewer than 20% of small businesses will survive for more than 10 years.  For many years now, I’ve been helping small business owners create financial systems that maximize their ability to make sound operational decisions and overcome these odds. 

In recent years, my work has led me to study the relationship of time and money and how they affect individual success in business.  While there are key components that are common for all of us, identifying our unique interests, objectives, and motivators will help each of us design business processes that last.  I have reached the conclusion that learning to see time and money as key tools for achieving the larger goals and then implementing manageable systems on how we spend our time and money are directly proportional to our financial sustainability and business growth.

In my chapter, Coaching for Time Money Optimization™, I explore the difference between being busy and being intentional and understand how being proactive instead of reactive will help us gain and maintain control over our lives.  By accomplishing small goals regularly, everyone involved will see the progress made, they will stay motivated, they will stay intentional, and they will build winning habits.

Explore strategies for shrinking the gap between our expectations and our reality.  Discover how designing systems around building structure, developing rules, and creating accountability will achieve results-driven success and provide a clear vision on how to realize the dream of entrepreneurship.

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Coaching Stuck Business Owners

by Linda Murphy

It has been almost five years since I became a professional coach for business executives and entrepreneurs.  I am deeply moved by the changes that I see in the people I work with and am sincerely honored for the opportunity to learn with them as we journey through the years.

Coaching has brought greater clarity to the differences in color, pattern, and depth of the successful people I coach.  None of us is without blemish or beauty.  Like a brown spot on a leaf, each of us has our challenges.  The sun and breezes create the shimmering colored leaves of fall reminding me that each of us was born with some gift that makes us special, unique and precious.  I regard each of the people I have and will coach in the future with exactly this esteem.  My coaching experiences have inspired me to share my successes with others in the hope that we can help others in turn.

I’ve recently written a chapter in a the 7th in the series of coaching books, “Coaching Perspectives“.  My chapter is about a topic that every business owner faces at some time in their career.  “What Do I Do When My Business Isn’t Growing?”  We call that feeling being stuck and in the chapter; “Coaching Business Owners whose Businesses are Stuck!”  I give examples of other leaders who have experienced this stage in their career.  I share examples of how coaching helped them.  I hope that this book will inspire others, both entrepreneurs and other coaches, as they have inspired me. Please pick up the book today and read more about how to get back on your path if you are feeling stuck.

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