Center for Coaching Certification

Benefits of a Recovery Coach

by Bill Weiss

When most people think of a coach, thoughts of football, baseball and basketball coaches will often come to mind. While these men and women are playing an essential role in many people’s lives, coaches go far beyond sports. Coaching now includes goal setting, strategizing, planning, being, and doing.  Coaching is a process and coaches are now available for Business, Career, Executive Leadership, Life, and Wellness.  Coaches help one excel in the workplace and in life. Coaching is a learning process built on focus and commitment.

A recovery coach or someone who helps you achieve daily, weekly, monthly or yearly goals is a great tool to have at your disposal. They will help you tap into creativity, take action, increase reliability, help you commit, establish principles, see results, and achieve goals. Beyond these amazing things, there are even more benefits to having a recovery coach.

A Recovery Coach Sees Your True Potential

A good recovery coach will help you evaluate where you currently are and where you can be with dedication and hard work. Getting off drugs and/or alcohol is hard, staying off them can be easier with a coach. A coach will not judge weakness or shortcomings, instead they help tap into strengths and become the best that you can be. A lack of confidence fueled by the fear of failing can be pushed to the wayside when working with a good coach. Your recovery coach will help you find out what unnecessary fears exist and help you overcome them. This will lead to a new-found confidence that fuels success. Your new future will be easier to see, making it far easier to obtain.

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Book Review of Promotion Protocol by Kim Nugent

Promotion Protocol

This book addresses the realities of earning a promotion in the workplace today.

Summary – The chapters of the book include:

  • My Story
  • The Reality of the Workplace Today
  • Ever Wonder Why You are Not Getting Promoted?
  • What is your Motivation for a Promotion?
  • Characteristics of High Potential Candidates
  • Keys to Being Promoted – Survey Said
  • The Solution
  • Getting to Know You Guide
  • Self-Assessment Inventory Instructions
  • Self-Assessment Inventory
  • A is for Attitude
  • B is for Brand
  • C is for Communication
  • D is for Depth 8
  • E is for Energy
  • F is for Focus
  • G is for Gratitude
  • H is for Habits
  • I is for Integrity
  • J is for Jaded
  • K is for Knowledgeable
  • L is for Life-long Learner
  • M is for Mindset
  • N is for Network
  • O is for Opportunity
  • P is for Problem Solver
  • Q is for Question
  • R is for Responsibility
  • S is for Self-Awareness
  • T is for Thank You
  • U is for Unique
  • V is for Vision 9
  • W is for White Lies
  • X is for X-Factor
  • Y is for Yearning
  • Z is for Zone

The Good:

Excellent read!  A great tool for empowering success.

  • If you want a promotion this will help you develop the strategies.
  • If you promote others, this will provide valuable insight on doing it effectively.
  • If you coach, this is both insight to inform questions and a resource to share.

The Bad:

It does put you in charge of doing the work so that means putting in time, energy, thought, and effort.


If you are seeking a promotion, responsible for promoting others, coaching leaders or high potentials, or career coaching, this is a must read.

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Coaching for Supervisors

Because coaching is increasingly seen as an essential skill set for anyone in a leadership role, this naturally extends to supervisors.  Creating a coaching culture increases the bottom line earnings in an organization.  Specifically, supervisors that take coaching certification are more effective at engaging employees and increasing productivity.  This, in turn, means that coach training also helps supervisors retain talent.

Examples of a supervisor’s responsibilities that align with coaching include:

  • Provide support to maximize performance
  • Motivate people to fully engage and be productive

A Supervisor ensures the work advances company objectives by supporting employees.  Coaching empowers individuals to discover and maximize their personal and professional potential which includes getting results on the job.

Coach training for supervisors develops skills to establish trust, listen actively, ask powerful questions, communicate clearly and directly, create awareness, empower actions, partner for planning and goal setting, and serve as an accountability partner. 

For more information on how coaching skills aid in getting the work accomplished:

Coaching is a skill that adds value in all interactions.

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Coaching Empowers Independence

Independence includes freedom of choice and freedom to act. We often have more actual independence than we take advantage of in our lives.  Working with a coach means discovering your options and creating your life intentionally and with independence.

How much independence do you want?  Working with a coach advances you towards what you choose, thus increasing your independence to the level you define.

Coaches are strategic partners who empower clients to explore options, create strategies, move past challenges, and achieve what they choose.  In the process the client’s level and feeling of independence are elevated.

Coaches put clients in charge of being their own best expert and that empowers independence.  The coaching process serves client’s independence because the client chooses their priorities and creates their own plan of action.

Coach training creates independence too because it opens doors to possibilities while also providing the techniques for creating meaningful change. Earning your coaching certification increases your marketability for leadership positions.  Becoming a coach is also an opportunity to have your own business.

Consider your own answers to these questions:

  • What is independence for you?
  • How does having a coach empower your independence?
  • How does coaching certification empower your independence?

Just as is learned in coach training, instead of being told when you answer the questions for yourself (independently) you are empowered.

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How does coaching help Project Managers?

As with anyone in a leadership role, for Project Managers coaching is a specifically developed that enhances results and improves efficiency.  Specifically, coach training includes information on identifying and adjusting to different personal styles, communicating effectively, motivating others, and managing progress and accountability.

Ruth Pearce mapped the Project Management Institute (PMI) Standard for Project Management and the International Coach Federation (ICF) Core Competencies.  The mapping demonstrates the intrinsic benefits to project managers of coaching training and specifically how coaching skills align with project management skills.

This goes beyond the general recognition in the PMBOK 6thEdition that project managers must be leaders and that leadership qualities and skills include:

  • Communicating Optimism and Positivity
  • Modeling collaboration
  • Building Trust
  • Communicating effectively and timely
  • Managing expectations
  • Exhibiting integrity and being culturally sensitive
  • Nurturing relationships
  • Asking & Listening
  • Giving & receiving feedback
  • Balancing competing & opposing goals

The PMI Talent Triangle comprises three components:

Technical Project Management – The knowledge, skills, behaviors related to specific domains of a project (see below). The technical aspects of preforming the role of project manager.

Leadership– The knowledge, skills and behaviors needed to guide, motivate, and direct a team to help an organization to achieve its business goals. 

Strategic & Business Management– The knowledge of and expertise in the industry and organization that enhance performance and better deliver desired business outcomes.

The role of a project manager aligns naturally with the skills and techniques of coaching. The table below demonstrates the direct relationship between the responsibilities of a project manager and ICF Coaching Competencies. A project manager qualified as a coach will be more confident, more effective, and their projects more successful. As individuals, project managers trained as coaches will be engaged and engaging which benefits them their teams, their stakeholders, and the organization overall.

Coaching Competencies Mapped to PMI Standards

The Project Management Institute states that project managers “use their skills and expertise to inspire a sense of shared purpose with the project team.”  Coaching is the most effective way of inspiring both shared purpose and follow-through.

The Center for Coaching Certification is a Registered Education Provider with PMI.

The Center for Coaching Certification’s Certified Professional Coach program is approved for Professional Development Units with PMI.

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I’m a new coach…How do I market myself?

Start with the basics. Setting up social media profiles and a website are, in today’s world, the equivalents of listing your business in a telephone directory.  The social media profiles and the website demonstrate to people that you really are in business.  With these in place, the real marketing can be effectively developed. marketing

According to the research done by the International Coach Federation, the top two sources of new coaching clients are referrals and public speaking or training.  Let’s explore each in turn.

Referrals – who and how – a simple overview:

Who How
your network Tell people about your coach training

Ask people to help spread the word

social media contacts Actively participate in groups

Post information about your coaching

network online and in person Connect with people online and communicate

Attend networking events

When you are seeking referrals, focus on simply letting people know what you offer, asking them to help spread the word, and being available if they are interested themselves.

Training – what and where – a simple overview:

What Where
30 to 60-minute presentations Offer free or inexpensive webinars online

Speak to groups and organizations in the area

3 to 6-hour workshops Provide online programs people pay to attend

Offer workshops to the public or businesses

Training Programs or Retreats Offer training to the public or businesses

Find a venue and plan a retreat

When you offer presentations, workshops, training, or retreats, choose topics and areas of interest that fit your coaching niche and are valuable for your ideal client.

What else can I do to market myself?  One great way to establish expertise and demonstrate credibility is content marketing. Here are a few ideas to get started:

  • Write blogs for your own blog site or as a guest blogger on others. (Center for Coaching Certification invites guest blogs on topics of interest to the blog audience.)
  • Be a guest speaker to connect with new audiences. (Center for Coaching Certification hosts guest speakers on topics of interest to their audience.)
  • Write a book, an article, a chapter, or a white paper. (The Center for Coaching Certification publishes a new book annually in the series Coaching Perspectives with chapters by graduates.).

List yourself in online directories.  (Center for Coaching Certification hosts www.FindaCertifiedCoach.comfor graduates to list themselves.)

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I’m a new coach…is it smart to define my niche?

Harvard Business review said that when someone hires a coach, the choice is based on experience in a similar setting and having a coaching process.  This means that defining your niche based on your expertise is attractive to prospective clients.  Coaching certification provides the coaching process.

The difference in communicating you do with a defined niche is powerful.  Imagine, “I coach anyone on anything” versus “As a coach my specialty is transitions.”  Which sounds most like you know what you are doing and are confident about your services? It seems obvious that defining a niche makes sense.niche

A third consideration: with a niche you clearly define your ideal client.  This in turn guides your marketing efforts.  Without a niche you are marketing to the whole world and whoever does see your message is unclear about who you are and the caliber of your services.

Change the question: How do I define my niche? Start with these two questions:

  • What is/are your area/s of expertise or knowledge?
  • What area are you passionate about?

Answering these questions helps you define your niche and ultimately helps clients find you too.

Keep going. what type of client are you looking for?  Start with these two questions:

  • What specific challenge do they want to address?
  • Who are they? (age, gender, socio economic status, profession, location)

Combined with what you are developing for your niche, the answers to these questions helps you refine your offering and know where to connect with new clients.

Above and beyond the coach training offered, the Center for Coaching Certification provides Certified Coach Specialist programsin Business, Career, Executive, Life, and Wellness Coaching to further enhance your success in your niche

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How do I know if hiring a coach is right for me?

Whether advancing your career, moving past a challenge, or choosing to create meaningful change, a coach is your single most powerful tool.  Given that is a bold claim, consider the research that backs it up. Forbes magazine said, “Do you have a coach?  If not, you could be limiting your career success.”  Fortune magazine cites an average 600% return on investment. Denison Consulting calls coaching the organizational development tool of choice.  Now, make this personal.  Hiring a coach means engaging a professional with a process that supports you exploring your opportunities, identifying and addressing your challenges, developing your strategies, and partnering with you for accountability on the follow through. Determining whether hiring a coach is right for you is as simple as determining if working with a professional is going to help you achieve what you want more efficiently and effectively. 

What can I expect from coaching?  To start, get clear on what a coach is and is not.  For example, at the Center for Coaching Certification, coach training starts with defining this exactly.  A coach empowers you to clarify your goals, develop strategies for moving past obstacles, plan, and define your action steps.  A coach is your accountability partner.  Know that you are in control of what you want to talk about with your coach.  Explore your goals and priorities with your coach and tell them what you want from each session.  Being honest with your coach will empower you to accomplish more.  A coach knows you are your own best expert and their role is to provide the process that puts you in charge.

What, exactly, does a coach do?  A coach who has their coaching certification is a process expert that challenges and expands your thinking so that you find your answers within yourself.  The coaching process is advanced development for advanced results.  This means that in addition to figuring out your action steps, coaching involves creating awareness, deepening learning, and strengthening you as an individual.  Harvard Business Journalstates that most people who have a coach have a fierce desire to learn and grow – and a coach partners with you to make that happen.

How long will the coaching last?  A coaching relationship lasts as long or as short as you want.  The coach is committed to coaching only as long as it benefits you as the client.  You are in charge!  On average a coaching relationship lasts six months.  Best practices is a commitment to six sessions and then determining whether to continue based on the coaching serving you effectively.

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Is coach training required to be a coach?

Does it matter if I have training?  Consider this: if you’re coaching without training, how do you know if you’re doing it correctly?  Your client may not know the difference, and without training, the client may not be getting what they want or deserve.  Another thought: If you go see an accountant, does it matter to you if they have training? Do you want a therapist, attorney, or financial planner to have training?  Just as with any profession, offering your services as a coach calls for the appropriate training to be a coach.  If you’re good at what you do, then coaching certification training brings you to the appropriate standard. coach training

What will you learn during coach training?  Coach training will expose you to and make you aware of the coaching Code of Ethics.  Coach training shows you the concepts of coaching, develops your coaching techniques, and provides tools that enhance your coaching work.  The great news is that coach training offers various ways of communicating, working with different personal styles, and insights for goal setting, motivation, and accountability.

If I get training, are there professionals organizations I can join?  Yes.  The International Coach Federation(ICF) is the largest global organization for professional coaches.  Individuals who belong have completed required coach training hours and are accountable to the Code of Ethics.  Earning a credential with the ICF means the professional coach demonstrates knowledge and application of 11 Core Competencies of coaching.

The Center for Coaching Certification(CCC) offers multiple coach training programs and each has been approved by the ICF.  This means the programs teach the ICF’s 11 Core Competencies and the Code of Ethics.  CCC also offers advanced training and mentor coaching for those who want to specialize as well as to take their coaching practice to a higher level.

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Crisis and Opportunity: Starting Your Own Business after a Career Setback

by Julie Morris

So many people know the feeling — that sinking feeling deep in your gut when you face a career setback such as a firing or a layoff.  In the moment, you don’t know what to do.  Your days going forward are unclear.  Then, ideally after a day or two, that dissipates and you start to feel ready to think again. Of course, you are left with a question: What do you do now?  One way to figure that out is with the support of a coach – find one that has completed their coaching certification

A career setback is just that – a setback. In fact, this can be a wonderful opportunity to make the life you want for yourself.  If you have dreamed of being your own boss, this may be the ideal the time to make that dream come true.  Starting your own businessis a huge commitment and it’s a lot of work; the benefits outweigh the costs for most.

  • You get to make decisions that affect your career and life for the long term.
  • As the boss, you make your own hours.
  • The future is open to expanding possibilities.
  • Every day is an exciting challenge where you learn new things.
  • You actually look forward to Monday morning.
  • Starting your own business affords you the opportunity to recognize your true worth.

Here are just a few examples for Starting Your Own Business:

Real Estate Agent – If you have a background in sales, you can parlay your skills into a lucrative career in real estate.  Real estate agents can make hundreds of thousandsof dollars a year, with real estate brokers making even more due to their training and expertise.  Starting out as an agenthelps you to get to know the system, build clientele, and save start-up funds if you want to work on your own.  It’s the perfect start for a person who wants their own business because it provides a flexible schedule and an incredible potential to earn.

Professional Business Coach – If you have experience helping someone else turn their small business into a successful venture, there are other business owners who want your expertise.  A professional business coachworks with entrepreneurs to come up with a strategy that will keep them on track to their overall goals. Coaching has far more potential and greater results than consulting because the process is so completely different.  Start by learning about coach training.  In addition to the freedom of working for yourself, you also get the satisfaction of helping small business owners realize their dreams.

Property Management – If you have property under your belt, take advantage of the growing rates of rentersand fix it up for a lease.  Property management is great because after a time, it is primarily passive income. You can spend your free time looking into new places you want to invest in or completing renovations on a fixer upper you want to flip.

Bicycle Repair –More and morepeople are opting out of rush hour in favor of biking for their commute.  In addition to missing the gridlock, biking is also an eco-friendly way to get around town that also helps tone your muscles, lungs, and heart.  If you’ve been quite handy and know your way around a bicycle, cyclists will pay big bucks for your magic touch whenever they are out of commission.  Once you get in good with one customer, they pass on your information to friends and family and you are set for business growth.

Tour Guide –You know your city better than anyone. Show visitors the ins and outs of a local area by coming up with your own tour that shows them the sights. People want to experience cities first-hand rather than falling into “tourist traps”.  The more originalyour tour — with plenty of local flavor — the more it will attract out-of-towners.

A career setback can be a really great thing.  This is your opportunity to make a life that you want.  It takes hard work and commitment; with perseverance, you too can be your own boss in charge of a small business.

When you do choose to go into business for yourself, be smart and increase your likelihood of success by engaging a business coach.

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