What is your mission?

The Power of a Personal Brand

The Power of a Personal Brandby Ellen Zebrun, CMC, MFA


Coach training is a start – just as a mission statement is a start for your business or your intentional life.  Your mission statement is your bedrock, the foundation of your life and your business upon which everything else is built.  A mission statement lets everyone know what your purpose is in business or your intention with your life.

There are many benefits to having a personal mission statement for your self as well as your business; here is a list of some of these benefits:

Your mission statement

  • Describes your purpose, who you are at the very core of your being.
  • Creates meaning and significance for your actions so that you know that you are impacting lives in a way that is authentic to you. At the end of the day, you can say “I fulfilled my purpose; I added value in a significant way.”
  • Helps you develop your personal brand and marketing content for your business.
  • Empowers you to determine priorities that will move you towards your goals.
  • Keeps you focused on your priorities, strategies, and goals.
  • Supports communicating who you are and what you do in a clear, concise, and compelling manner. Whether you are talking with a potential client, a family member, or a friend your mission statement is an easy way for people to understand what you have to offer both personally and professionally.
  • Makes it easier for you to decide if an opportunity is right for you. It may be a fabulous opportunity, and the question to ask is, “Does this support my mission?”  If the opportunity takes you further from your mission then it is simply a distraction, a bright and shiny object.  If the opportunity supports or fits your mission, then explore it further.
  • Gives you the strength for managing change. Your mission statement is the mooring that keeps you stable and moving forward in the direction that is true to you.

After completing your coaching certification be intentional and write your Mission Statement for your coaching business, and then keep going with a Vision Statement (discussed in the next blog post).

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