Understanding Your Client

understanding your client

understanding your clientBy Pete Liska https://www.linkedin.com/in/peteliska/

When coaching, you are asking many questions to keep your client moving forward, moving towards something.  If you don’t understand your client, how can you help him or her move forward?  As a coach, listening deeply to your client directly supports understanding your client. It also provides clues to who the client is, how they think, and how they make decisions.

The Center for Coaching Certification’s Certified Professional Coach (CPC) coach training includes a class on personality types.   Here you are introduced to both how to be present in the moment to identify personality type and how to work with the different personality types.  Having the ability to identify and adjust to different personalities will go a long way in better understanding your client.

A quick overview of the CPC class includes the following considerations: Emotion or Logic and Passive or Aggressive.   These are paired into Pleaser (Emotion and Passive), Celebrator (Emotion and Aggressive), Investigator (Logic and Passive) and Achiever (Logic and Aggressive).  When you complete the coaching certification you will know how to recognize these types in the moment plus have a good understanding of the Do’s and Don’ts when communicating with them.  This understanding and then flexing to the client in turn leads directly to being present to who they are and also effectively developing rapport.

Everyone has different personality styles and most people are more than one personality type, usually a primary and a secondary style.  In this blog series, I’ll give some examples of these personality types and how to interact with them to gain a better understanding and increase clarity during conversations.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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