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Tag Archives: marketing strategies

The Power of a Personal Brand

by Ellen Zebrun, CMC, MFA  www.TheClearStrategyCoach.com As a coach, you are not just in business – you are the business.  You are hired because of your ability to ask the powerful and pertinent questions that help clients develop priorities, set … Read more

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Becoming an Executive Coach: Experience

People often ask what it takes to be an executive coach.   If the end goal is getting hired as an executive coach, consider what company’s are looking for in a executive coach. According to Harvard Business Review, the top two … Read more

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Build a Business as a Health and Wellness Coach

There are different paths for health and wellness coaching: independent business offering coaching services, contract coach, employee who does coaching, or a combination. For those interested in having a business, whether as a contractor, part time, or full time, it … Read more

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Opportunities for Health and Wellness Coaching

To state the obvious, health care is big business with a big demand. The aging of the largest generation, baby boomers, is adding to this reality. Health care companies are pushing prevention and patient involvement. Additionally, with information increasingly available … Read more

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Coaching: The Quantitative Case

Coaching: The Quantitative Case by Sharma Graham On the quantitative side of the ROI for coaching there are multiple studies. One of the lesser known reports that makes the case for coaching plain is the Nations Hotel Case Study titled “Measuring … Read more

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Transparency About Coaching

When someone is considering engaging with a coach for the first time, they often want more information about the benefits.  Basically, the new client is wondering whether the time and money investment is worth it. When coaches are offering their … Read more

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Criteria for Choosing a Coaching Business Name

The last 2 blogs illustrated the significance of choosing a suitable name for a coaching business and that it really is a tall order.  Bring this point home today by concentrating on the coaching vocation and listing the criteria you … Read more

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The Coaching Business Name

To illustrate the point made in the previous blog post on names, let us see the phenomenon in motion: Do you recognize the following names? Thomas Mapother IV Thomas DanielConway John Joseph Nicholson Michael Andrew Fox How about now? Tom … Read more

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The Coaching Identity

One of the things that we as humans use to identify and conduct ourselves in this world (and often take for granted) is our name.  A family name bears within it a sense of respect, helping us establish our roots … Read more

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What is your CORE?

One of the definitions of the word CORE in the Merriam-Webster Dictionary is “a basic, essential, or enduring part (as of an individual, a class, or an entity)”.  In addition to this very meaningful explanation, in coaching the word is … Read more

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