Application of Coaching

Happy New Year

IMG_20130815_151733_599 - Copyby guest blogger Mikayla Phan

Certainly, there are more targeted niche areas in which coaching seems to be in particular demand.

  • In business, many Americans are becoming entrepreneurs and realize they have great ideas and are unsure of how to put them in action.  They therefore seek out coaches to help them make their career shift, create a business plan, and reach short and long term goals.
  • In corporations, executives are recognizing they might pack a great product, and realize they have weak links in their management skills or need help delegating multiple tasks efficiently to their employees and other team members.
  • In education, coaching is slowly but surely becoming respected as a vital necessity as teachers and principals understand the true differences between teaching, or “instructing”, on an academic and intellectual level and coaching on an intrapersonal level.

Wherever the niches and need for coaching may lie, we are seeing the value and potency of the humanness in any institution, be it in congress or in a family.  For no matter how much effort we put forth in making money hand over fist, manufacturing a new product, getting a promotion, or graduating summa cum laude, we cannot deny that it is only through the trust and balance of our humanity that we can achieve true success.  Coaching taps into our humanity and allows people to connect with their own inner gifts in order to succeed in life.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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