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Tag Archives: coaching niche

I’m a new coach…How do I market myself?

Start with the basics. Setting up social media profiles and a website are, in today’s world, the equivalents of listing your business in a telephone directory.  The social media profiles and the website demonstrate to people that you really are in … Read more

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I’m a new coach…is it smart to define my niche?

Harvard Business review said that when someone hires a coach, the choice is based on experience in a similar setting and having a coaching process.  This means that defining your niche based on your expertise is attractive to prospective clients.  … Read more

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32 Action Steps to Start and Market a Coaching Business

After you complete your coaching certification, to start a coaching business complete these steps: Choose a Name (Personal Name or Business Name) Define Your Coaching Niche Describe Your Ideal Client: Write Your Mission Statement Write Your Vision Statement Ethics – … Read more

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Knowing Who and What

Once you have completed your coaching certification and are focusing on building your client base, initial steps include naming your business, defining your coaching niche, and describing your ideal client.  Identifying your ideal coaching client sometimes occurs before choosing a … Read more

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The Process of Building a Coaching Business

Building a business, whether part or full time, is a process.  It takes work and a willingness to put yourself out there.  There are many types of businesses and each brings unique challenges.  When you look at the research, new … Read more

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Coaching the Athlete Versus the Executive

by Emily Bass www.EmilyBassstrategies.com Executive coaches and sports coaches are similar in many respects. As a professional skier, I had numerous sports coaches to gain the highest levels of proficiency. It is considered best practice to have a coach to … Read more

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Book Review of Coaching Perspectives VI

Coaching Perspectives VI This book addresses becoming and then being a coach plus the impact of coaching. Summary: The chapters of the book include: The Journey to Become a Coach by Cathy Liska Crossroads of Manager, Trainer, and Coach by … Read more

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Career Coaching Strategies

Career coaching incorporates a number of strategies throughout the process.  As a highlight of both the process and the strategies, what follows is a typical flow of the coaching engagement: Big Picture – explore what the client wants in all … Read more

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Career Group Coaching

What it is: career group coaching is a valuable opportunity for individuals to share experiences, ideas, learning, and information.  A group conversation is fabulous for both awareness and brainstorming. The process, quite simply, is for the coach to schedule the … Read more

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Balancing Training, Counseling, and Coaching

As a career coach, you may perform roles that pertain strictly to coaching and you sometimes also serve in other roles to guide the client, acting as a counselor or trainer.  In doing so, you want to make sure the … Read more

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