The Coaching Process for Establishing and Maintaining Trust

The Coaching Process for Establishing and Maintaining Trust

The Coaching Process for Establishing and Maintaining TrustThe foundation of trust begins with the preparation and planning discussed in the blog on Wednesday.  Trust is further developed in the next stages of a coaching relationship as explored here now.  This parallels the coaching model and process of the Center for Coaching Certification and the ICF Core Competencies.

  • The coach understanding the client and flexing to what works for the client

In keeping with the role of the coach and also supporting the coaching process, it is incumbent on the coach to understand how the client thinks, feels and processes.  The coach is present to the client and adjusts the process to what works for the client.  When the process is effective for the client, they are more comfortable and as a result more trusting.

  • Listening and using clear direct language

During coaching sessions the coach truly listens to the client and uses clear, direct language that is respectful.  Giving respect earns respect and this in turn supports trust.

  • Empowering client exploration, strategy development, and planning

Throughout the coaching process the coach empowers the client to be their own best expert through questioning so that the client considers their opportunities and possibilities, then creates their own plan.  This demonstrates trust in the client which in turn earns the trust of the client for the coach.

  • Supporting accountability and celebrating

When a coach asks the client how they are doing with their actions and asks their plan for moving forward, they support accountability.  A coach also celebrates the progress and success along the way, further reinforcing the strength of the partnership.  Serving as an accountability partner and acknowledging successes reinforce and maintain trust.

The key takeaway from this exploration is that each step we take as coaches supports establishing trust and maintaining that trust.  The trust and rapport are the number one indicator of success in a coaching relationship.  Applying the learning from coach training with awareness of the impact builds trust.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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