by Ellen Zebrun, CMC, MFA As a coach, you are not just in business – you are the business. You are hired because of your …
The Power of a Personal Brand
marketing
Build a Business as a Health and Wellness Coach
There are different paths for health and wellness coaching: independent business offering coaching services, contract coach, employee who does coaching, or a combination. For those …
Ethics of Recruiting Clients
Marketing a coaching practice is an on-going part of being an entrepreneur, and it is a tricky one for a coach. Coaching is defined many …
Criteria for Choosing a Coaching Business Name
The last 2 blogs illustrated the significance of choosing a suitable name for a coaching business and that it really is a tall order. Bring …
The Coaching Business Name
To illustrate the point made in the previous blog post on names, let us see the phenomenon in motion: Do you recognize the following names? …
The Coaching Identity
One of the things that we as humans use to identify and conduct ourselves in this world (and often take for granted) is our name. …
Social Media for Coaches
This is 13 in a series of 24 blog posts on Business and Marketing. When discussing social media, such as LinkedIn, Facebook, and Twitter, coaches …
The Best Way to Build a Coaching Business is Referrals
This is 12 in a series of 24 blog posts on Business and Marketing. Chances are you have heard that the best way to build …
Networking for Coaches
This is 11 in a series of 24 blog posts on Business and Marketing. As is true for any business owner, networking is a must …
Website SEO for Coaches
This is 10 in a series of 24 blog posts on Business and Marketing. When people look for something online, they use what are called …