https://www.linkedin.com/in/genaro-torres
Here at the Center for Coaching Certification, we have a great team! This blog series highlights some of these outstanding team members.
Genaro Torres is from Mexico City. He had his own consulting company in continuous operations improvement. A client was looking for a coaching background, so he wanted training and reached out to Cathy Liska, the founder of the Center for Coaching Certification. 
What inspired you to become a coach?
I didn’t know that I was kind of coaching before I got involved. It wasn’t that I knew coaches or of the profession.
I realized that organizations were putting value on what coaches were doing.
What specific areas do you focus on?
I focus on executive coaching, and I create a very strong bond because of the informed questions I ask with my business background.
What do you love most about coaching?
I love that people have increased self-esteem when they realize that they have the intelligence and tools to overcome obstacles to achieve whatever they want to achieve.
A coach is a strategic thinking partner; they partner with clients to solve for themselves, which boosts their self-esteem during the process.
What is one of the biggest challenges you helped one of your clients through?
When a client sets an audacious goal, that calls for self-esteem and trust in themselves. Sometimes they aren’t aware they can achieve the goal. They may want me to answer questions and they know I won’t. To explore with them the true meaning of a goal, the time, the effort, the feelings, the value, and their ability to achieve it, that is what I do.
What is your favorite coaching tool?
Mind Jet Mind Manager which I use to take notes.
What message do you have for anyone considering becoming a coach?
If you are truly interested in becoming a coach, make sure you want to make it a lifestyle. It is more than a certification and keeping it pure is what benefits the client. Your experience and background are not that useful; that is not the real value and that requires a lot of humility.
You can check out the rest of our great team at: https://www.coachcert.com/resources/about/team-bios.html
