- Ask them how important a trained service provider is to them! This opens up your opportunity to raise their awareness of the importance of a trained coach and how that training directly impacts their success with coaching. Some questions to ask are as follows:
- What do you know about the coaching profession?
- What is the role of a coach?
- How important is training for your potential coach?
- Use logos on your marketing materials! The ICF and the Center for Coaching Certification both provide jpg or similar types of files for their members and graduates to use on web sites, business cards, and other marketing pieces.
- Use your credential in your signature on emails and other written materials! For example, graduates of the first level training use CPC (Certified Professional Coach) and graduates of the second level of training, in addition to being eligible for ICF membership and the member logo, earned their CMC (Certified Master Coach).
- Tell them! Let potential clients know how important your coach training has been to you and how it has contributed to the success of your clients. Be sure to let prospects how you, as a trained coach, are equipped to ask powerful questions that raise awareness that leads to meaningful goals and strategic steps towards those goals. Also let your prospects know how critical continuing professional development is so that you can grow as a coach.
What additional ideas do you have for publicizing your coach training?