Get Known as a Coach

A new coach has a wonderful opportunity for getting known in their community – many local professional membership organizations seek people to make presentations at their regular meetings.  As a coach, this means develop one or several 20-30 minute presentations on a topic related to your niche are for coaching and of interest to various groups.  Then reach out and make yourself available.

As an example, if your coaching is focused on business, contact the Rotary Club chapters in your area and offer to be one of their presenters.  Share with them the title of your presentation and three key teaching points, plus provide your website, email and phone number.

If your expertise is in career coaching, contact your local Society of Human Resources Management chapter.

Other groups include Project Manager’s International, Optimist Club, Lions Club, churches, family or parenting groups, American Society for Training and Development, etc.  Most professions have a group and regularly seek speakers.

As a coach, when you make these presentations you have the opportunity to demonstrate your expertise, connect with people, and pass out your business card.  Sometimes the people in the audience want a coach and sometimes they know someone who wants a coach and pass on your card.

What are your ideas on presenting to become known as a coach?

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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