Coaching: The Qualitative Case

Coaching: The Qualitative Case

Coaching: The Qualitative Case by Sharma Graham

The impact of coaching can be felt far and wide. One of the reasons I became a professional coach was because of the life-changing experience of being coached myself. To have someone help me uncover new possibilities was life-changing. I believe everyone can benefit from having a coach! A common question I hear people ask is, “Is coaching really worth it?” Let’s explore.

The qualitative and anecdotal data to support the return on investment (ROI) for coaching is easy to come by with a simple online search or by asking colleagues. Clients often share that having the time and space to focus alone created transformational shifts in the way they approached their goals and their life overall. Though this may sound like a simple win, we live in a society that is constantly moving at a fast and furious pace. Many people actually do not have or make the time to do this tyCoaching: The Qualitative Casepe of intensive self-work.

Another common reflection from clients is around the impact of powerful questioning. Despite what we may have learned by default over the years, that people want to be told, people actually do want to think through and make their own decisions. People embrace the judgment-free zone that coaching provides and run to, not from, self-discovery.

The third common reflection from clients is that having a true accountability method is a game-changer for them. When clients clarify their own goals, determine their own path to get there, and establish accountability based on what they want, it simply changes the game. In this sense, the return on investment for coaching is crystal clear.

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