Coaching for Customer Service Professionals

Sandra’s business started out great with lots of customers interested in her place, and lots of compliments on her product.  Then, after a few months she noticed business was dropping off. She started leaving comment cards at the front desk and sending out survey emails.  Sandra noticed a disturbing pattern: the customers all complained about the service in her establishment. Some said they felt ignored, others said the representatives had an agenda regardless of the customer’s specific needs.  Still others said they were turned off by the laziness and complaints about the work environment from the representatives.

Sandra realized the importance of addressing this situation immediately. She started reading information on customer service training.  She realized that employee engagement was essential and one option addressed all of her concerns: group coaching.  She hired a professional to come in and coach her employees as a group.  Group coaching gave her employees ownership of the goals and process, cohesiveness as a team, and satisfaction in their work. Sandra also decided to become a Certified Professional Coach to obtain the skills herself for long-term growth and success.

What was the result?  At first, her employees were skeptical and felt they were wasting time.  After the first session they realized they were being given control in the process and decision making of customer service.  Sandra’s employees are now very happy to be part of the success of her business. They enjoy helping customers and celebrate the success of the business as a team.

Sandra earned her coaching certification and she now uses it to further promote her employees’ success.  She now handles difficult situations with ease by treating the person as an individual. Sandra identifies what approach works based on the individual, asks insightful questions, and truly listens to what the individual would like to happen.  Her customers are growing her business organically by spreading stories of the amazing team and service.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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