Build Credibility as a Coach

As a coach it is important to build your credibility to support building your client base.  One significant approach for this is getting published.  The ability to hand a prospect a copy of your book, make it available for sale when you are training or presenting, or simply listing it on your website adds to your credibility.  Additionally, corporations sourcing a coach will look on Amazon to discover who has written a book recently.Coaching Perspectives

Becoming a published author is easier than you think.  One option for coaches trained by the Center for Coaching Certification is that each year we publish a book written by our coaches.  Each coach writes one chapter.  The coaches then work in teams to review each other’s chapter and provide feedback before the final draft is submitted.  The Center for Coaching Certification covers the cost of editing, design and layout, and handles the publishing.  Full rights to the individual chapters are granted back to the author.  This process supports you becoming published in a manageable step.

For coaches that have previously published and are ready to complete a full book, it is a simple matter to self-publish.  If you want editing or design services, many of the self-publishing services make that available, including Create Space with Amazon.  As a coach, focus your book on an area related to your coaching niche.

What are your thoughts on getting published as a coach?

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

You may also like...