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Visibility on the Web as a Coach

blogA website is a basic tool for a professional coach and one of the top ways to increase website ranking with search engines and create visibility is with a blog.  There is a simple reason blogs make an impact: blogs provide content.

Content on a blog tied to a website gives people a reason to come back to your site again.  As long as you are providing value, it is worth it for coaching clients and prospective clients to read your blog posts.  Write about topics that will interest your ideal coaching client.

Search engines look for new content on a site so a blog tied to your website increases your visibility on the web.  When you write on topics your clients care about, the content adds value on your website, and this improves your ranking when people do a search.

A few tips for coaches new to blogging:

  • Blogs are typically 200 to 300 words
  • Include a picture with each blog post
  • Use the blog tools for key words, a description, and the title
  • Publish a new article 2 to 3 times a week
  • Comment on other’s blogs and invite comments on yours
  • Write blogs as a guest for others and invite others to write for your blog

WordPress is free so start your blog now for your coaching clients.

What do you think of blogging?

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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