Word Choice Matters

word choice matters

word choice matters(from Coaching Perspectives V – 3 of 11)

Rejoin the two brothers now.  Both did well in school.  For Brendan the biggest challenge was accepting the authority of teachers and administration.  Kevin wanted more of a challenge as he found school easy.

When Brendan’s teachers gave instructions, he heard them tell him what to do and how to do it so he only partially listened.  He was consistently reminded, “You should follow the instructions.”  The more he was given direction, the more Brendan repeated to himself, “I hate being told.”  Each time he was told, Brendan mumbled to himself, “I can figure it out myself.”  The teachers thought he was somewhat rebellious and considered it typical of boys.  The more Brendan became frustrated the more the teachers told him what to do, which in turn reinforced his negative thinking.  Brendan distanced himself from authority figures.

Kevin was reminded by teachers to focus more or that, “It comes easily to you so it is important you apply yourself to complete it.”  While Kevin realized that it was important to apply himself, he thought to himself, “I am smart and I want more of a challenge.”  Over time Kevin began to find ways to challenge himself.  He timed his reading and worked ahead in the math book to see if he could figure it out on his own before having it explained.  During class, he paid attention to how the teacher explained it to find differences from what he had thought.  He learned to challenge himself.

The way he was told fostered resentment in Brendan and his irritation grew.  Kevin heard supportive language.  He learned acceptance for circumstances, acknowledged his own abilities internally, and developed a habit of challenging himself to learn and grow.

Word choice influences how what is said is understood and processed.  Some words limit and other words empower.  While most of us are unaware most of the time of limiting words, the impact remains.

 

Coaching Notes

Focus on the future in coaching sessions.  If a client is giving the negative story or focusing on what they don’t want, ask questions to create the shift to focus on the positive and what they do want.  As a coach, model positive, proactive language.  Ask questions so that clients use positive, proactive language.  The positive language supports positive thinking which in turn supports success.

It is unfortunate that it is easier to flow with the negative and critical.  When the focus is positive, supported by positive language, brain function improves and people achieve more.

Hints for Your Research: A number of books explore how words influence conversations, thinking, and outcomes including those by Luntz, Cialdini, Newberg, and Waldman to name a few.  Dr. Emoto experimented with the impact of words on water that was then frozen.  Caples studied persuasive writing extensively.  Bobbins blogged on how many negative words there are in the English language.  Neuro Linguistic Programming provides a body of knowledge on the impact of words.  Canfield shared research on how humans process more than twice the amount of negative as compared to positive.  There is an old saying that garbage in is garbage out and the garbage is the negative.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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