Newly trained and the more seasoned masterful coaches face similar complexities when dealing with clients. How can a coach balance their own biases and beliefs in service to their clients?
Some coaches use an approach that supports a focus on either being or doing based on who is paying the coach. 
Sometimes coaches believe that coaching is all about – and only about – specific goals, strategies, and action steps. If this is the case, then typically only short-term, limited success is possible.
Sometimes coaches believe that coaching is about problems and they slip into therapy or counseling. In this case, the potential for causing harm is high and at best the forward progress is limited.
Alternatively, the coach focuses completely – and only – on exploring the inner being, thoughts, values, and purpose. This creates self-awareness while falling short of action for real change.
When the coaching includes both the being and the doing with a focus on the desired future, then long-term meaningful change that benefits the client is achieved. How does a coach integrate both the being and doing in their coaching approach?
In this blog series, we will explore the what and the how of coaching both the being and the doing through the story of one client who works with three different types of coaches.
