Personal Brand Makeover

Delby P. Bragais

by Delby P. Bragais Delby P. Bragais

www.reinventu.net

Does expertise ensure a steady stream of coaching clients?
Is passion enough to magnetize potential clients?
How does one get seen and heard in a virtual world?

Years ago, having a coach was reserved for top level executives, rising celebrities, superstar athletes, and the ultra-rich. There were few other people investing in coaching services, fewer people who understood the transformational power of coaching, and correspondingly fewer coaches.

Fast forward to today when it is increasingly common for people to turn to coaching whenever they encounter challenges in their life, when they want to level up personally or professionally, or when they are in transition and seek support.  Now, there are coaches for almost all niches and areas of life.

The good news is that anyone with an internet connection and a mobile device can conveniently search for self-help and education, going online to look for coaches, consultants, books to read, and online courses amongst other things.

The not-so-good news is that with the exponential increase in online activity, shorter attention spans, multi-tasking, information overload, and the growing number of people who have jumped on the booming coaching career opportunity, standing out as a coach amidst mounting competition is more challenging than ever.

How does a coach get seen and heard in a crowded, noisy world?

In the book Coaching Perspectives X, I share about the benefits of a “Personal Brand Makeover” for coaches and consultants, the opportunities it attracts, and the 5 steps to build a powerful personal brand leading to more visibility, credibility, and profitability.  Do check out this book because it will be a gamechanger for you!

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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