Motivating Your Client in Coaching

Beth Donovan

By Beth Donovan https://bethdonovan.com

Beth Donovan

Many clients come to me wanting reach a specific weight goal.  Their expectations are often for me to put them on a diet like a weight loss clinic and tell them what to do for exercise because they misunderstand coaching.  Something I learned in coach training is that telling the answer is far less effective than really coaching where I ask them questions and they find their own answer. I have found this to be true.

When coaching them, I ask them many powerful questions to get them to think.  They are best served when they come to their own answers because they are their own best experts.  Questions include:

  • What do you want your outcome to be?
  • How are you planning to achieve that?
  • What is your motivation?
  • What will it feel like when you reach your goal?

As coach, I listen for where their motivation comes from, internally or externally.  If it’s internally, they may say something like, “I want to walk more easily without getting out of breath.”  Notice that the goal is to make themselves satisfied.  If the goal is external, they may say something like, “I want to get a boyfriend.”  Notice that the goal depends on someone else.  That type of motivation is short-lived and is better redirected toward an internal motivation using powerful questions.  In that case, I will say, “That’s a great awareness.  What does it mean for you personally?”

As a coach it is essential to adjust to each individual.  Stay in the moment with your client.  Listen to who they are in that moment, in that space.  Are they passive or aggressive, logic or emotion, and in what combination?  Coach accordingly by asking powerful questions tailored for their style and know when to be silent.  For example, passive/logic people may want more time to think, while aggressive/ emotional people may jump right in and brain storm.

Things to remember when coaching include, just as we all learned in our coaching certification, being present, asking powerful questions, and listening actively.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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