Meet Genaro Torres, a CCC Trainer

Genaro Torres

Here at the Center for Coaching Certification, we have a great team!  This blog series highlights some of these outstanding team members.

Genaro Torres is from Mexico City. He had his own consulting company in continuous operations improvement. A client was looking for a coaching background, so he wanted training and reached out to Cathy Liska, the founder of the Center for Coaching CertificationGenaro Torres

What inspired you to become a coach?

I didn’t know that I was kind of coaching before I got involved.  It wasn’t that I knew coaches or of the profession.

I realized that organizations were putting value on what coaches were doing.

What specific areas do you focus on?

I focus on executive coaching, and I create a very strong bond because of the informed questions I ask with my business background.

What do you love most about coaching?

I love that people have increased self-esteem when they realize that they have the intelligence and tools to overcome obstacles to achieve whatever they want to achieve.

A coach is a strategic thinking partner; they partner with clients to solve for themselves, which boosts their self-esteem during the process.

What is one of the biggest challenges you helped one of your clients through?

When a client sets an audacious goal, that calls for self-esteem and trust in themselves. Sometimes they aren’t aware they can achieve the goal.  They may want me to answer questions and they know I won’t. To explore with them the true meaning of a goal, the time, the effort, the feelings, the value, and their ability to achieve it, that is what I do.

What is your favorite coaching tool?

Mind Jet Mind Manager which I use to take notes.

What message do you have for anyone considering becoming a coach?

If you are truly interested in becoming a coach, make sure you want to make it a lifestyle. It is more than a certification and keeping it pure is what benefits the client.  Your experience and background are not that useful; that is not the real value and that requires a lot of humility.

You can check out the rest of our great team at:

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