Establishing a successful coaching business requires effective marketing. At the Center for Coaching Certification, an online class or webinar dedicated to this topic is provided for Certified Professional Coaches. After discussing niche areas, the focus is on planning.
A marketing plan for a coach includes:
- Market Research Summary
- Industry Economics
- Barriers
- Target Market
- Competition
- Timeline and Schedule
- Pricing
- Forecast
- Strategies
- Unique Selling Proposition
Through the process of researching and writing a marketing plan, the coach gains clarity and strategizes effectively.
Supporting the implementation of your marketing, the class covers websites and SEO or Search Engine Optimization, networking online (think LinkedIn, Facebook, Twitter, and YouTube) and in person, speaking or presenting, training, blogs, and publishing.
On the coach login page are a number of resources including examples of press releases and ads, an outline of a marketing plan, and most significantly, access to an online dashboard to easily manage marketing for your coaching business. Further supporting your success, coaches have the opportunity to write a chapter for the annual edition of Coaching Perspectives published by the Center for Coaching Certification.
Of course the best marketing is providing quality coaching services and earning referrals!
