Establishing Direction with Clients

Establishing Direction with Clients

Often clients have a defined reason or direction when hiring a coach, especially when working with executives. Time and outcomes are consistently being measured, and ROI is imperative. Once the coaching relationship begins, the route of problem solving may shift, even with top management. The goals may remain the same or shift based on circumstances and priorities. Perhaps the executive decides this particular company is not a good fit….etc. Coaching is occasionally used as a last ditch effort to come up with solutions for  executives or managers who are in a rough patch.Establishing Direction with Clients

Establishing focus and direction in each session comes from the first conversation through the very last. Knowing the bigger agenda with a set framework helps to organize a weekly plan. Plugging the details back to the bigger agenda is important, and can be done with powerful questions. If a new conversational development is not a fit for the larger plan, it can become a coaching agenda for the future. When and if there is a shift, it is ultimately up to the client. If this does occur it is up to the coach to ask questions which give clarity and course for the client to proceed.

Examples of Questions:

  • How do you want to focus the session today?
  • How do your personal goals interact with the company’s?
  • What value do you find in this direction?
  • What is your highest potential in this situation?
  • How does this new understanding fit with or change the original vision?
  • Tell me how this fits with or changes the primary agenda.

With coaching comes the responsibly of holding space for the client to decide where they will focus and how they will steer.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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