Challenges with Internal Coaching

91Creating and running an effective coaching program within an organization supports organizational success and, as with so many worthwhile efforts, has challenges.  Initially it starts with creating buy-in for the program, then program design challenges, operational challenges, and challenges with the people the program serves and supports.  In this blog series explore both the challenges and the possible solutions.

Start with the first challenge – creating buy-in.  Often this starts with acknowledgement of challenges and then presenting coaching as the solution.  It typically involves providing decision makers with the statistics on the ROI, Return on Investment, along with a brief outline of the application of coaching within the organization.  (The other leaders in the organization also want this information and will take their direction from above.)  The buy-in at the top levels is key to ensuring organization-wide buy-in as well as long-term support.  Once buy-in exists at the top, build it throughout the organization with information, stories, and engagement in program development ideas.

Program design begins with determining which department and which employee have oversight.   Next is developing the infrastructure, policies, and procedures.  Ultimately all of these steps, done well, provide the foundation for operating a successful coaching program.  Addressing ongoing questions and concerns ensures the sustainability of a coaching program.  Over the next few weeks, this blog will dig deeper into different challenges and considerations.

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Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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