Business Value with Coaching

by guest blogger Mikayla Phan

Given the personal benefits I have experienced, it is a natural outcome that coaching is impactful for me professionally, too.  I currently design websites for small local businesses, as well as design marketing tools for them to promote their business.  While IMG_20130906_174747_110my clients do not necessarily ask me to coach them on a specific business goal, I use coaching tools and techniques all the time in order to determine how I can best utilize my design skills for their business needs.  In the case of a website design, I might spend some time asking my client what their mission is, what types of visions do they have for their business, and I even ask provocative questions when I see a particular marketing tool might not be realistic for their business or budget within their business.

Using coaching tools and techniques in how I work means I provide a higher quality of service and achieve better results.  While clients are unaware when I use coaching, they do know that the results are what they want, and they are in control, as well.  Coaching skills help me professionally because the more I benefit my clients, the more my business grows.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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