Be Clear on Coaching versus Other Services

Using Coaching Techniques

be clear on coaching services 2Most coaches start their coach training after working in other fields.  Often they start with offering coaching in conjunction with other work or services.  Consider that for HR, Recruiters, Organizational Development, Talent Development, trainers, consultants, and mental health professionals sometimes coaching is offered in conjunction with other roles or as an add-on service.

In coaching certification, the Code of Ethics is studied and it requires being clear on which role and which service is being utilized.  The first step is to determine what services you will offer.  For example, many career coaches offer training, consulting, and coaching.

Next, prepare for this challenge: How do you incorporate multiple roles in one agreement?  An agreement can outline training programs offered which are follow with consulting or consulting then training.  The coaching may start after training and consulting or occur simultaneously.  Be clear about the blocks of time for each service throughout the time you are working with the client.  In the agreement define each type of service.  Be sure to list which service is being provided when, and at the start of each block of time clarify it again.

How do you ensure separation of the roles?  By defining each role clearly, scheduling time based on each role, and verifying it at the start of your time which role and service is happening, you are clearly separating the roles while also ensuring the various services are coordinated and work well together.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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