The Role of Coaching in Change Management

LaMarsh Global

from LaMarsh Global – https://www.lamarsh.com/LaMarsh Global

Change practitioners wear many hats. Their role is dependent on the project, organization, and overall change capability of the leaders and people within the company.  The mosaic of responsibilities varies from project to project, and change practitioners may be involved in each of these roles – either at different points in the project or at the same time:

  • Auditor: Gather and evaluate data on the state of a change or organization.
  • Planner: Develop change management plans and establish decision making structures.
  • Advisor: Review data and company goals to suggest options for decisions.
  • Project manager: Implement plans and manage risk through the life of a change.
  • Trainer: Deliver training to transfer change management knowledge and develop skills.
  • Coach: Partner with leaders and employees to help them understand and work toward their goals.

Coaching is one approach in a change practitioner’s toolkit. It is among the most misunderstood and is one of the most powerful tools that a change practitioner can use to develop sustainable change capability in the people of an organization.

Change practitioners may select a coaching approach when working with individuals or groups impacted by a change, and coaching can empower leaders to be effective and willing in their roles as sponsors or managers.

A coach is entirely distinct from a trainer or advisor, explains Cathy Liska, the CEO and Training Director for the Center for Coaching Certification.

“As a coach, I know my clients have the capability of figuring out what to do and how to do it,” says Liska, who has over 25 years of experience in training and leadership development. “Telling somebody what to do doesn’t work.  Inviting them through coaching to figure it out gets results.”

 

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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