The Business of Executive Coaching

The Business of Executive Coaching

For those seeking to be an Executive Coach there is often a big decision to make: whether to start an independent business, join an existing firm, or to be employed as an internal coach in a large organization. Explore the pros and cons of each option.

Starting a Business

  • Pros:
    • Flexibility – as an independent business owner there is the greatest flexibility in terms of business model and services.
    • Decision-making control – an independent business owner makes all of their own decisions including work hours, who to take on as a client, and where to focus efforts.
    • Earning Potential – an independent business owner retains all profits.
  • Cons:
    • Financial Risk – the independent business owner is financially responsible for expenses and unsure of income.
    • Multiple Roles – the independent business owner is the sales team, the administrative team, customer service, etc. in addition to the actual service provider until the business grows enough to bring on others.The Business of Executive Coaching
    • Time to Focus on Specific Expertise – with the multiple roles involved and the demands for earning, a business owner is often facing time limitations for further developing expertise.

Joining a Coaching Firm

  • Pros:
    • Support Gaining Clients – when joining a firm, a coach has help getting clients.
    • Daily Interaction with Colleagues – working with others in a firm is often a motivator for being at work and the day-to-day conversation is typically supportive.
    • Help with Challenges – within a firm there is opportunity for getting advice and logistical assistance with challenges.
  • Cons:
    • Loss of Private Clients – often joining a firm means giving your contacts to the firm.
    • Shared Earnings – coaching fees are shared with the firm.
    • Directed Niche – firms typically direct the type of coaching offered.

Employment in a Large Organization

  • Pros:
    • Health and Vacation Benefits – large companies have great benefits.
    • Greatest Level of Security – large companies are more secure in terms of the job.
    • Built-in Clients – large companies have the full client base on hand.
  • Cons:
    • Restricted Work Focus – the type of coaching is job related only.
    • Corporate Culture and Politics – as an employee, navigating the culture is required.
    • Capped Earning Potential – large companies will have salary caps.

Whatever the decision, executive coaching is incredibly rewarding work.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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