How to Start a Coaching Business

As silly as it sounds, it is important to say that before you start a coaching business, become a coach.  Initial training is often a 30-hour program, so continue on for the next level so you are qualified for membership and also then join the International Coach Federation.

Once you are trained as a coach and want to start your business, decide whether you will incorporate or acquire a business license.  Check on your local and regional requirements.  In the United States for example, each state has a Secretary of State office and website with information on the different types of licenses and corporations, plus information on how to get it and what it means for your business.  To complete this process requires choosing either a business name or electing to use your own name.

Next, set up your infrastructure.  If you are a US based corporation this involves getting an employer identification number.  Open a business bank account.  Decide if you will manage your own accounting or hire someone.  Determine what insurance makes sense for your business.  Choose how you will take payments from clients.

Infrastructure also refers to having an office.  Be sure your work space is private and comfortable to be in.  Include having a good computer, internet connection, and telephone system.  Develop your coaching agreement and other forms you plan to use.  Outline your process for explaining coaching, signing clients, and the coaching relationship.

Business Plans help you organize your thinking, your efforts, and prepare for your strategies.  Include in this a Marketing Plan.  The length of these documents is based on what will serve you as the business owner and also the person making it happen.  A multitude of resources are available online and many are provided at the Center for Coaching Certification on the coach login page for graduates.

Once you have your business set-up, it is time to get clients.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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