Doing Coaching versus Being a Coach

2 Woman, 1 standing and 1 sitting are talking in front of a laptop computer.
2 Woman, 1 standing and 1 sitting are talking in front of a laptop computer.
Doing Coaching vs Being a Coach

What is the difference between doing coaching and being a coach?  In short, doing coaching is the technical tasks and actions.  Being a coach goes deeper and involves truly embodying coaching competencies, ethics, and a coaching mindset.  Becoming a coach starts with doing and evolves with being.

When doing coaching, the ethics, competencies, and markers are nice to have resources.  While ideally, they are applied, it is more superficial.  Being a coach means the ethics, competencies, and markers are fully ingrained and embodied as a natural and authentic part of the coach.

Initially learning to do coaching involves standardized questionnaires.  This evolves to asking questions in the moment based on the conversation.  Doing coaching may mean the questions are more surface level and sometimes more focused on tasks.  Being a coach means the questions go below the surface and evoke more awareness.  Questions when being a coach fully incorporate the whole person.

Initially, when doing coaching, there may be a desire to go in a certain direction or for a certain solution.  As the coach evolves to being a coach, they confidently hold the client as fully capable and ensure the client chooses, the focus and direction of the conversation, does the exploration, and discovers their own solutions.

When doing coaching there is a focus on the performance of the coach.  When being a coach the focus is completely on serving the client.  The competencies of Embodies a Coaching Mindset and Maintains Presence both speak to being a coach and in turn support the competencies of Listens Actively, Evokes Awareness, and Facilitates Client Growth.

Being a coach requires confidence and curiosity developed through a growth process during coach training and while coaching; while leaning and doing coaching, the coach evolves to being a coach.  The goal for coaches is to start with doing and grow to being a coach thus serving clients in the best way possible.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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