Coaching Core Competencies – 8 of 12

Different people say the same thing different ways and different things the same way. Clear communication requires learning assertiveness, understanding how different people express themselves, and the ability to adjust or flex to others.

The International Coaches Federation (ICF) list of Core Competencies includes Direct Communication in the category of Communicating Effectively. The description covers the use of language that is respectful, clear, and has the greatest positive impact. Often stories, examples, analogies, and metaphors enhance understanding.

Specific assertiveness techniques enhance clarity because the language is respectful and expresses the intention of the speaker. Examples include:

* Quit telling, Start asking
* Focus on the solution
* Do say what you do want
* Use I statements
* Respond to emotions respectfully
* Consider the listener’s perceptions when choosing wording

Delving deeper in to effective language, the science of neuro-linguistic programming (NLP) outlines how some language is self-limiting because it deletes information, distorts information, or generalizes. NLP delineates learning styles and the language of each. Recognizing focus and the impact of how people focus is an excellent tool for coaches in how to clearly communicate and ask questions.

The application of Direct Communication incorporates ethical treatment, clear understanding, respect and trust, focus, listening skills, and powerful questioning. In developing the Core Competencies, a professional coach supports their skill to communicate directly.

Direct Communication is respectful and promotes understanding.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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