Competency 7. Evokes Awareness is defined as “facilitates client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor, or analogy.” Which tools work is different for each client, which means understanding their context. For example, competency 7.1 states that the coach considers client experience when deciding what might be most useful. As coaches, we are paying attention to what is going to serve the client and be useful to them based on who they are as an individual. 
Competency 7.3 says, “asks questions about the client, such as their way of thinking, values, needs, wants, and beliefs.” Learning who the client is helps the coach to formulate questions. When a coach asks about their way of thinking, and with 7.4 explores beyond current thinking, it involves awareness of their values, needs, wants, and beliefs. This in turn evokes awareness.
Competency 7.8 states “helps the client identify factors that influence current and future patterns of behavior, thinking or emotion.” We all have different factors, such as our identity or our culture, that influence our thinking, behaviors, and emotions. Supporting the client with questions to help them identify how they are influenced helps them move forward. Ask what they want to do with the awareness, emotions, and influencers.
Competency 8. Facilitates Client Growth happens through understanding the client and the awareness developed through exploring their influencers because then they apply the insights within their strategies and actions. How the client’s progress and success is celebrated is based on their preferences.
In the next blog the PCC Markers are explored through a diversity lens.
