Coaches, Here it is… How to Write a Mission Statement

How do I write a Mission or Vision statement?

1. Make a list of words that have meaning or significance as to what you do – 12 to sixty words.
2. Sort the words into groups based on meaning – use a highlighter or colored pens and create groups by color.

3. Read the words in a group, the write a phrase that tells what you mean using some of the words not all. Write one phrase for each group of words.

4. Underline two key words in each phrase.

5. Combine the phrases: start with two of the phrases that are similar and combine them into one phrase, then continue with two more.

6. When you are down to one or two phrases, create one sentence, twelve words or less. This is now your mission statement!

For a vision statement, use the same process only the words in step one are words that have meaning as to what you want to have happen as a result of the work you do now.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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