Achieve and Sustain Excellence in Coaching 17

Building on the foundation you created for your coaching business with your action steps from the previous blog posts in this series, you are prepared to provide excellent coaching services.

Before beginning coaching, sign an agreement with your client.  The International Coaching Federation provides a sample for members and many coach training programs also provide agreements.  In the agreement, define your role as a coach, note the rate and number of sessions, provide boundaries for communication between sessions, detail the commitment to the coaching relationship, and ensure the client has your Code of Ethics.  The written coaching agreement supports clear understanding of the relationship for clients.

Focus intentionally on understanding your client.  Recognize their personality type, learning style, and approach to communication because it empowers you as a coach to adjust to the client effectively.  Because people are generally a combination of personality styles and use different approaches to learning and communication based on circumstances, being present in the moment is essential.  How you adjust to the client may be different moment by moment.

Develop rapport with your client by understanding who they are and flexing to their style and lingo.  A good relationship between the coach
and the client is one of the top indicators of excellence in coaching.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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