The Importance of Coaching in Change Management

LaMarsh Global

from LaMarsh Global – https://www.lamarsh.com/LaMarsh Global

Change Management calls for creating buy-in to change and how to achieve it successfully.  Telling is of limited value in this scenario.  While trainers or advisors often say what they think is the best course of action, coaches engage with questions so their clients will decide what to do or how to do it. Coaching does not give people the answers; instead, it is a process for clients to process the situation and decide what to do for themselves.

The opposite of coaching is giving people the answers to the problems or situations they are facing. When someone receives an answer (or is told what to do), three outcomes are likely:

  1. They don’t do what their told because it is not their solution (this is the most likely outcome).
  2. They do what they’re told and it doesn’t work.
  3. They do what they’re told and it works, and this creates a dependency on the coach.

“These outcomes are what happens with leaders all the time,” describes Liska. “They are not developing people that are capable until they come up with their own answers.”

Coaching does not give the solutions or plans. Instead, it is a process to walk people through to figure out the solution. For change practitioners, the ability to coach both leaders and people impacted by change is an opportunity for those individuals to decide for themselves what to do.

For organizations, coaching develops employees that can consider and own the course of action based on what they think is the best solution.  This, in turn, means they own the course of action and are more likely to follow through – which is essential when implementing change.

Coach training will help leaders and people impacted by change to “say what they do want and make sure that the focus is proactive,” says Liska. “That’s the game-changer.”

 

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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