Creating a Website for Your Coaching Business

This is 9 in a series of 24 blog posts on Business and Marketing.

A website can be free or a website can cost you thousands of dollars.  The options are absolutely across the board.  Start with making some basic decisions.  First, do you have the skill and the time to develop your own website?  Second, what is your budget?  Third, what do you want to include on your website.

Explore your options.  This blog is on WordPress and having it here is free.  WordPress has templates you can use and many are free.  Some of the templates can be customized.  If you have the skill, you can set up your own website.  Alternatively, some website designers offer WordPress sites fairly inexpensively.  A different option is to select a hosting service such as GoDaddy or HostGator – there are hundreds of different options.  Many hosting services include templates.  Alternatively, you can explore either designing a site yourself or hiring someone to do it.  On occasion a new coach will ask if it is important to have a website; it is today’s equivalent of being in the phone book and more – yes, it is important!

Consider three basic concepts around websites: a brochure website is basically set information people can read.  A call to action includes inviting people to act – sign up for a newsletter or like your FaceBook page or join your group on LinkedIn.  An interactive website interacts with people – such as a quiz where they get feedback on answers or even interacting with you by making comments here on the blog.  The more you engage people, the more interest they have in your website.

A website for your coaching business creates your professional image, let’s people know about your services, and provides information about you as a coach and your niche areas.

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