Communicating Effectively for Engaging Coaching Clients

Success and Magic of Executive Coaching

Hopefully you are realizing from the previous two blogs that the Core Competencies of a Coach are also skills that serve to engage new coaching clients.  These competencies are defined by the International Coach Federation, ICF, and taught in coach training.  Let’s continue exploring the application.

Communicating Effectively for Engaging Coaching Clients
Communicating Effectively

The third area and next three competencies are:

Communicating Effectively 

Active Listening
Powerful Questioning
Direct Communication

Each time you meet with colleagues, network, and / or talk about your coaching, the application of your communication competencies is essential.  The means listening deeply to what people say, asking powerful coaching questions, and using clear, direct language.

Sometimes we have the mistaken idea that we are focused on selling and that means telling and even pushing our services.  The reality is we are creating the experience of communicating with a coach so that people can determine for themselves whether coaching is a process that serves them at this time in their life.

That means that instead of telling people lots of things, focus on engaging in a conversation from a place of curiosity about what they want in life, their challenges, and how they can move forward. Apply your coaching communication competencies and empower a natural flow in the conversation and exploration of the coaching process as a tool.  Most important, invite others to consider the pros and cons and then decide for themselves with coaching questions.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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