Coaching Explored

executive, career, business, or life coachCoaching is a hot topic – people who know what it is understand the benefits and often want a life or business coach, want to be a coach and build a business, or want an executive coach within their organization.  What is it all about?

Executive, Career, Business, or Life Coaching is a strategic partnership in which the coach empowers the coachee to clarify goals, create action plans, move past obstacles, and achieve what the coachee chooses.  The Executive, Career, Business or Life Coach serves the coachee with a focus on possibilities and follow-through.  Studies show that the Return on Investment, ROI, is high.  Manchester cites 570%.  Triad Performance Technologies cites 1000% ROI for coaching in sales.  Personnel Management Association says coaching combined with training leads to an 86% improvement.

OK, that sounds pretty good.  Now, what are the reasons for learning to be a coach?

Developing effective coaching skills through coach training enhances effectiveness in inter-personal relationships, communication skills, focus, motivation, goal setting, strategizing, action planning, accountability, and achieving success.

Whether you are offering coaching services in a professional business, coaching within a company, or incorporating the skills in client services and employee management, the benefits of your effectiveness impact everything you do and stimulates others.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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