Business of Coaching

Coaching skills and process equate to doing the work.  For those interested in having a coaching business, more is required.  When establishing a coaching business, the process includes deciding on how to legally handle the ownership, choosing amongst the options for insurance, establishing bank accounts, bookkeeping and accounting, and setting up an office.

At the Center for Coaching Certification, after discussing these basics in a webinar, the conversation shifts to tools, business planning, and budgeting.  The tools for a coach include coaching agreements, questionnaires, reminders of techniques, and continuing education.

A Business Plan for a coach includes:

  1. Executive Summary
  2. Company Description
  3. Management and Organization
  4. Products
  5. Services
  6. Marketing Plan
  7. Financial Plan
  8. Operating Plan

It serves the coach with focus for their business and becomes a resource for strategizing and action planning.

Budgeting for a business includes anticipating the costs of starting a business, setting up an office, marketing, and routine expenses.

When the small details of a business are taken care of, the coach is free to focus on providing quality coaching services.  For this reason, on the coach login page at the Center for Coaching Certification are: a worksheet to plan starting a business, coaching agreements, a few dozen questionnaires, self-directed coaching sessions for coaches, a business plan outline, and an example budgeting worksheet.  Making the business side easier supports your coaching success!

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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