Business Coaching for Success

The majority of small to medium sized businesses in North America invest in a Business Coach.  This often means success instead of failure because a Business Coach serves to explore the possibilities, strategize, create an action plan, and ensure accountability.

In the last blog the impact of business coaching for an individual centered on goal setting and planning.  Now consider what happens in the day-to-day operation of a medium-sized business.

David and Maria started a new business together.  David has a network of contacts that he easily parlayed in to customers.  Maria has a background in finance and bookkeeping and naturally runs a tight ship.  They quickly built their business and hired employees.  Their approach to business is very different.  If they don’t have a coach, what happens?

  • They might disagree on decisions and the conflict snowballs.
  • Perhaps they run their areas of the company independently and then the right hand does not know what the left hand is doing.
  • Sometimes they each work hard in their area of expertise and both neglect other key management areas.

What does the Business Coach do for David and Maria?

Because David and Maria already had a business plan that included their goals, when the Business Coach began working with them the need for David and Maria to manage their differences and effectively collaborate became the top priority.  The Business Coach met with David and Maria separately and asked each what worked well and what they wanted to change.  Next the Business Coach asked them how they wanted to make it work for everyone.  As David and Maria gained insight, how they communicated changed.  The Business Coach scheduled time with them together to explore goals and discuss specific processes.  Through coaching, David and Maria developed communication and people skills that served them in their interactions together as well as when dealing with employees and customers.  David and Maria decided how to build on what did work for them to change what didn’t work.  Because of their work with a Business Coach, David and Maria continued to grow their business successfully.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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