Many coaches offer multiple services. Most common are training, consulting, or mentoring, and creating plus providing written or verbal content. Often these different services are provided to different clients. At other times multiple services are provided to the same client. In those circumstances, it is essential that the delivery of services be planned, clearly defined, and in a progressive order that best serves the client. 
As a specific example, consider this scenario: a coach starts with coaching. The coaching is followed by training. In this scenario, the coach may create the perception that what the client explored, discovered, and/or decided was wrong and the training is corrective.
If a coach starts with coaching and then moves to mentoring or consulting, the misperception may be that the client was unable to come up with the right answer, so the coach is providing it.
Creating plus providing written or verbal content is a part of a coach promoting services and getting found. The challenge may be a client who thinks that content addresses what they focused on during coaching. It will be essential that the coach is clear in terms of this being an ongoing part of their business, unrelated to a specific client, and that client information is kept confidential.
The progression that makes sense is to start with training, move then to consulting or mentoring, then to coaching. Consider the journey for becoming a coach: it begins with training, and then moves to mentor coaching. Content creation and delivery happens throughout while protecting all client information.
