Cathy Liska How many people are simply unaware of what coaching is and what coaches do? How can a coach share information that clarifies the value of the service provided?
As a coach, or someone thinking about hiring a coach, run a Google search and you will find lots of statistics show the value of coaching:
* Training = 22% improvement; Training and Coaching = 86% improvement.
* ROI = over 500%
* 60% of North American companies hire coaches.
Now consider the personal reality for a potential client. What do they want to know? Will this make a difference in their job? How will it help them advance their career? How much will it change their life?
Look at the bottom line of what coaching means to the individual, and the outcome is powerful. How many people really take time to consider and explore their goals? How many people create effective action plans? How many people follow through with their plan? For most people, a coach is the difference between thinking or talking about it and making it happen.
A coach starts with a client by exploring and choosing goals – really exploring. Coaches ask questions, then ask questions about the answers to create the space for the client to dig deep, consider possibilities, and experience what is important to them in their life.
Next the coach works with the client to create a specific, measurable action plan by looking at obstacles and resources then detailing out specific steps to take and when.
Accountability to the plan is significant – many have New Year’s resolutions that fall by the wayside, other goals or plans that may get started and then seem to fade away. The coach is the accountability partner that explores outcomes so that the client gets back on track and stays on track
What is the outcome? Here are a few I have heard from clients:
* I published my book.
* I gave a great speech.
* I feel confident now.
* I got the job I want.
* Now I get along with my boss.
* My business turned a profit.
* I am doing what I always wanted to do.
What have you heard from clients?
