V-A-K and Coaching

By Pete Liska https://www.linkedin.com/in/peteliska/

First, what is/are V-A-K?  V = Visual, A = Auditory, K = Kinesthetic.  These refer to learning styles.  A visual learner is seeing or imagining a picture when choosing what to say or how to answer a question.  An auditory learner is recalling or creating the sound of what they will say.  A kinesthetic learner is remembering or exploring feelings.  We all use all three learning styles; we each have primary, secondary, and tertiary learning style.

During my coach training with the Center for Coaching Certification’s Certified Professional Coach program, we explored how recognizing and adjusting to V-A-K helps in coaching:

  • by adjusting to a client’s preferred learning style it is easier for the client to understand what is said or asked,
  • it is more comfortable for the client when the pace of speech is similar and this builds rapport,
  • and when a client fully describes what they want using all three styles the full description makes it real and they are more motivated to achieve it.

Experiment with this yourself.  When you are in a conversation adjust your pace to the other persons and use similar words.  When you are talking with someone about a goal of theirs, ask them what they will see, hear, and feel after achieving it.

Having the knowledge of V-A-K helps tremendously both when talking to individuals in general and when coaching people.  Knowing these styles will give you an advantage when supporting your clients.  It gives you a better understanding of how each of your clients think and how to ask questions they understand.  After training with the Center for Coaching Certification, remind yourself to revisit these techniques so that you continue using this powerful tool to help your client.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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