The Role of Technology in Coaching’s Future

On atable, there are laptop computers, cell phones, cups of coffee, and headset
On atable, there are laptop computers, cell phones, cups of coffee, and headset
The Role of Technology in Coaching’s Future

Online coaching, enabled by advancements in technology, involves coaching clients remotely using tools like video calls, messaging apps, and online resources. This approach offers numerous benefits, including greater flexibility and convenience for both coaches and clients, increased accessibility, and enhanced comfort. Online coaching platforms are becoming more popular, allowing for remote coaching sessions, and making coaching more accessible to a wider audience.

  • AI: AI-powered coaching involves analysis of data including notes and actual recorded sessions. The use of chatbots offers client behavior analysis.  This brings into question ethics and confidentiality.
  • Tech-Savvy Approach and Marketing: Understanding and harnessing technology and automation can help coaches stay ahead. Video marketing and web marketing are becoming more widespread, expanding the reach of coaches.
  • Human Connection and Technology: Despite the significant role of technology, the human connection remains critical for creating a sense of accountability and commitment. Online resources and AI-powered tools can help manage a coaching practice; they cannot replace the critical role of human connection.

Digital transformation is one of the biggest trends in the coaching profession, with technology deeply ingrained in coaching businesses. Online coaching and using digital tools can help coaches stay ahead in the marketplace.

Coach practitioners recognize the significance of AI, with only 10% viewing it as a passing trend, highlighting the importance of ethically integrating technology into coaching practices for future success.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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