Center for Coaching Certification

The Four Behavioral Styles – Goals

In addition to this information being helpful for client self-awareness, this is also information for the coach to recognize and adjust to with the client. The Four Behavioral Styles – Goals

Dominance – High “D” Style

Dominance Styles, driven by the inner need to lead and be in control, take charge of people and situations to reach their goals. Since their key need is achieving, they seek no-nonsense, bottom-line results. Their motto is: “Lead, follow, or get out of the way.” They want to win, so they may challenge people or rules. Similarly, the Dominance Styles also accept challenges, take authority, and go headfirst into solving problems.

Influence – High “I” Style

The “I” Style wants your admiration and thrives on acknowledgment, compliments, and applause. “It’s not just whether you win or lose… it’s how you look when you play the game.” Admiration and acceptance typically mean more to this type than to any other. If you don’t talk about them, they may spend considerable time talking about their favorite subject – themselves – to gain acceptance.

Steadiness – High “S” Style

The Steadiness Styles strive for security. Their goal is to maintain the stability they prefer in a constant, predictable environment. To them, while the unknown may be an intriguing concept, they prefer to stick with what they already know and have experienced. Risk is a nerve-wracking word to the Steadiness Style. They favor more measured actions, like keeping things as they have been and are, even if the present situation happens to be unpleasant.

Conscientiousness – High “C” Style

The Conscientiousness Styles concern themselves more with precise content than with congratulations. They prefer involvement with the performance of products and services under specific, and preferably controlled, conditions so the process and the results can be perfect. Since their primary concern is accuracy, human emotions may take a back seat with this type. After all, emotions are subjective and tend to distort objectivity.

 

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