How Coaches Motivate 2 of 3

Think about writing your to do list — often the language used is “should” or “need to.” When using this language, a natural resistance to the task occurs and the motivation to accomplish it is minimized. A coach encourages clients to think in terms of “want to” or “choose to.” This language is motivating.

When setting specific goals, a client might talk about wanting to pay off their debts. A coach asks the client where they will be after achieving this goal, and the client talks about being financially secure, knowing things are paid in full, and saving for the future. The coach motivates the client by asking questions to create a positive, forward focus.

Have you ever had someone tell you they will “try” and realized it was not going to happen? A coach asks a question about the choice of words or simply rephrases it to “so you plan.” When a client chooses to plan, they are motivated to follow-through.

The choice of words influences understanding and decision-making. A coach motivates a client by asking questions so the client phrases it in positive, proactive terms. A coach develops skill in a client with rephrasing in positive, proactive terms. Choosing words that work is a skill and naturally motivates.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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