Coaching and the use of mission and vision statements, core values and ethics.

What is the difference between a Mission Statement and a Vision Statement? A mission statement is your purpose, what it is you do; a vision statement is the result achieved based on what you do, your vision of the world changed by your mission.

How do core values fit in? Core values, often six key values of the people in the company, define how you choose to behave. How does a code of ethics add to these? The Code of Ethics describes how you treat your clients.

Do coaches need one, two, three, or all four of these? It is a choice that makes sense for many because the mission provides focus for your activity and efforts, the vision is your goal, the values govern your behavior, and the ethics ensure clear understanding for how clients are treated.

For examples of each, visit http://www.centerforcoachingcertification.com/. All four are on the page About CCC. For how to create a mission or vision statement, steps are coming to this blog soon!

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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