3 P’s and 11 Q’s of Public Speaking for Coaches in 2 of 2 posts

Expanding your public speaking skills began with preparation and practice in theCoaching and Training first of this two-post set. Now consider specific techniques during the presentation and thoughts for after you successfully demonstrate your expertise and experience so that people want you as their coach.

3. Presentation

* Quick attention grabber

If your opening is ‘welcome’, do you think your audience feels they have heard it before? Start with a joke, a story, a statistic, or something unique.

* Quality information

When the audience leaves with specific action steps, understanding, or ideas, they feel attending was worth their time. What information are you providing that truly impacts their lives? Are they leaving wanting more?

* Question the audience

Asking questions, throughout the presentation, whether rhetorical or answered, increases thinking.

* Quirky – tap emotions and use humor – politically correct

Do you remember watching the Charlie Brown show and hearing his teacher? Use your voice – change tone and volume. Use humor and emotion. Have fun!

* Quotes – motivate

Sharing quotes and stories adds value to the information by bringing it to life. The general rule of thumb is to use one-third stories of your own, one-third from the audience, and one-third from others (famous or known people).

4. Process

* Questionnaire or evaluation

After a presentation, you will evaluate yourself, get feedback from people you know, or see evaluations from participants. A few thoughts: Look at the over-all rating rather than focusing on one negative comment. Use evaluations to improve for next time.

Each time you give a presentation, you gain skill. Mistakes actually create great stories for the future, and gain audience empathy. Keep in mind that ultimately your audiences do want you to succeed – after all, they are there for the motivation and learning experience.

Public Speaking is an excellent tool for marketing yourself as a coach. The audience has the opportunity to get to know you, and you have the possibility of multiple connections.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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