2011: A Year for Coaches, Part 1

At the beginning of 2010, what were your ideas for the year? Reflect back on what you have done well and what you have enjoyed this past year. Now look forward, what is your plan for 2011?

If you are reading this blog post, chances are that coaching fits in with your plans for 2011. Whether you are using coaching skills on the job or building a coaching business, 2011 offers new opportunities based on coaching client needs and wants, it is an open door to creating opportunities.

In 2011, many employers are focusing on how to retain good talent. What does that mean to coaches? You are part of the solution! Think about niche areas:

* Coaching Managers and Supervisors (the number one reason people leave a job is their boss)
* Future Leader’s Coach
* Job Candidate Coaching

In 2011, the baby boomer generation begins turning 65 and as a whole, they are looking at their lives and wanting something. What does that mean to coaches? You are part of the solution! Think niche areas again:

* Life Legacy Coaching
* Fulfilling Retirement Coach
* New Phase Coaching

In 2011, an increasing number of women are moving in to leadership roles in the workplace. What does that mean to coaches? You are part of the solution! Think niche areas again:

* Coaching to Excel Professionally
* Leading in the New Economy Coach
* Coaching Women with Wisdom

Research the niche that excites and motivates you for new information and new ideas. Decide how your coaching is unique, and how to position yourself with your target market.

In the next post business ideas that work followed by a post on marketing your coaching business in 2011.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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