Achieve and Sustain Excellence in Coaching

Excellence in coaching; how is it achieved and sustained?  Ultimately, excellence in coaching is a combination of skill, ethics, business savvy, marketing, and quality service.  Achieving it is a process and sustaining it requires consistent effort.

Whether planning to build a coaching business or to provide coaching within an organization, achieve and sustain excellence by ensuring you have a solid foundation in these areas:

  • Competency – Competency is a starting point because coaching is a learned skill and excellence requires continuing to learn and develop your coaching skills.
  • Ethics – Ethics in business ensure growth and long-term sustainability.
  • Business Start-up and Set-up – Business management determines viability.
  • Defining Coaching Services – Developing focus by defining coaching services means you have the foundation for a consistent effort and coaching clients know what you provide.
  • Marketing Coaching – Marketing, whether as a business or internally in an organization, is essential for building a client base.
  • Coaching Service Quality – Quality of your coaching services is a deciding factor for whether people continue using your services and whether they will recommend your services.

Achieving and sustaining excellence in coaching does require hard work.  Follow this blog series now and with each post take the next step to achieve and sustain excellence as a coach.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

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